EAFC Meets DanThai Machinery in Thailand

The Asia market entrepreneur network, EAFC, ends its yearly market visit in Thailand. This years focus market, Thailand, was chosen due to the positive economic development the country has experienced in recent years. And, because, the market is very relevant for most Danish SMEs with export ambition. In order to get an insight of opportunities and challenges of doing business in Thailand, the network group met with DanThai Machinery Co., Ltd., owned and managed by Frank Henriksen, MD, and Karsten Brammer, Technical Director. The company is working on precision tools and are producing demanding solutions for special projects for the local as well as export markets. Both Frank and Karsten explains that it takes time to get going in Thailand, however, if you are focussed, you will succeed. As in Denmark, the key to success is good employees. "In Denmark, we have very professional training institutions so the human resources are at a high level already when starting. In Thailand we have to do all the training, so stay alert on maintaining a work place where everyone is happy and content”, says Karsten. “On average about 12 hours working day is quite normal, however, a portion of those hours are overtime and extra pay is due. We are 25 people here and we celebrate birthdays and conduct company outings, it helps to maintain a family feeling”, explains Karsten. Our group met a company with happy faces all over, well disciplined and well trained. 

"We should have done some things differently, but we would definitely invest in Thailand again, without any doubt”, both partners agrees to the question 'what if you had the experience you have today'. “We might well only cater to the Thai market in the near future", says Karsten. "There is enough to do here, the market is constantly growing and the demand for quality is going sharply up. The price we are getting for our solutions are also very ok”, Karsten concludes.

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